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PGP in Marketing Management

This program provides learners with a comprehensive understanding of human and market behavior, enabling them to bridge critical gaps with end consumers and overcome potential disconnects.

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Accreditation / Approval

UPES Online

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Duration

10 Months

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Fee

INR 75,000/- + GST

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EMI

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Start Date

January, April, July, October

 

Post Graduate Program in Marketing Management

Indian Marketing Ecosystem is witnessing exponential growth and is expected to reach profound heights in the next decade along with the traditional mainstream media. As the society and market are evolving day by day, the consumer’s pain points are becoming even more demanding to address.

Marketing Management Program at UPES Online equips the learners with a strong understanding of human and market behaviour to overcome critical disconnects with the end.

 

Key highlights
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UPES Online certification

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Interactive live sessions by Industry Experts & Global Faculty

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Career Essential programs

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Dedicated academic and career advisor

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Global PEER-to-PEER interaction enhancing exposure

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100% Placement Assistance

 

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Career prospects
  • Marketing Manager
  • Marketing Research Analyst
  • Advertising or Promotions Manager
  • Social Media Manager
  • Sales Manager
  • Public Relations Specialist
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Skills covered
  • Communication skills
  • Consumer-behavior Psychology
  • Data Analysis
  • Attention to detail
  • Leadership skills
  • Problem-solving skills
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Eligibility
  • Graduation from any recognised University with min. 40% marks.
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Selection process
  • Fill out the application form
  • Candidates are shortlisted based on professional experience and academic scores
  • An offer letter is sent to the selected candidates

Syllabus

  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Marketing Analytics
  • Social and Digital Media Marketing

Our Facilitators

Organisations where our Alumni work

*All programs listed here are subject to approval of the UPES Academic Council. UPES reserves the right to introduce/discontinue/modify new/existing programs at its sole discretion, without any prior intimation to any party.

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