Marketing Management

An MBA in General Management with Specialisation in Marketing will help you stay ahead of the curve by imparting the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis.

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Alumni

10,000+

Accreditations / Approval

NAAC A Grade
UGC entitled

Duration

24 months

Fee

INR 1,50,000/-

EMI

Avail easy EMI options

MBA General Management with Specialisation in Marketing

Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.

UPES ON's 2-year MBA in General Management with a specialisation in Marketing equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.

Key highlights

100+ hours of self-paced, case-study based learning.

Live sessions by celebrated academics.

Weekend masterclasses by industry experts.

Dedicated student support manager for each learner.

Networking opportunities in supervised discussion forums.

Free access to career essential programmes through LinkedIn learning.

Career prospects

Entry Level Jobs: Marketing Coordinator, Marketing Analyst, Marketing Assistant, Digital Marketing Specialist and Market Researcher
Mid Level Jobs: Brand Manager, Marketing Manager, Product Manager, Social Media Manager and Digital Marketing Manager

Experienced Level Jobs: Director of Marketing, Chief Marketing Officer (CMO), Vice President of Marketing, Senior Marketing Manager and Business Development Director

Eligibility

Graduate with min. 45% marks
Waiver of 5-15 percent may be provided based on the applicant’s work experience

Syllabus

Semester 1

1 Weeks
1 Hours

Economics & Management Decisions
Financial Management
Marketing Management
Quantitative Techniques for Management Applications
Operations & Material Management

Semester 2

2 Weeks
2 Hours

Human Resource Management
Customer Relationship Management
Project Management & Contract Administration
Strategic Management of Technology & Innovation
Research Methodology

Semester 3

3 Weeks
3 Hours

Consumer Buying Behavior in Digital World
Online Sales and Channel Management
Digital Brand Management
Marketing Analytics
Services Marketing

Semester 4

4 Weeks
4 Hours

Business Policy & Strategy
Data Visualisation
Advertising and Sales Promotion course
Dissertation
Social and Digital Media Marketing

Learning Outcome

Analytical skills: Critically evaluate marketing frameworks and apply theories to solve problems.
Marketing strategy: Identify and prioritise appropriate marketing strategies, conduct market research, and build brands.
Understanding trends: Leverage data-driven insights to understand consumer behaviour patterns and drive effective marketing strategies.
Ethics and environment: Make decisions based on ethical and environmental concerns ,and develop a socially responsible approach to marketing.