Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.
UPES ON's 2-year MBA in General Management with a specialisation in Marketing equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.