BBA (General) in Marketing/Finance/HR/Operations

A BBA in General Management with Specialisations in Finance, Marketing, HR, and Operations, fine-tunes graduates in strategic thinking, and financial planning, while developing their leadership skills and preparing them for diverse job opportunities.

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Alumni

10,000 +

Accreditations / Approval

NAAC A Grade
UGC entitled

Duration

24 months

Fee

INR 1,75,000/-

EMI

Avail easy EMI options

BBA General Management with Specialisation in Marketing

India aims to double its economy to $5 trillion within five years, driven by the growth of its working population and disposable income. This will fuel the demand for banking and related services, with the fintech market expected to reach $83.48 billion by 2025. There is also a trend towards a new market that prioritises technology and young managerial talent. As a result, today, recruiters are actively seeking freshers with management experience for positions in Sales, Marketing, Education, Finance, Operations, and Government organizations.A BBA degree can demonstrate the competency and discipline required to work effectively in a business setting.

UPES ON'S 3 year BBA in General Management offers specialisations in Marketing, Finance, Operations, and Human Resource management, provide critical thinking, strategic planning, financial planning, and team leadership skills preparing graduates for diverse job opportunities.

Key highlights

100+ hours of self-paced, case-study based learning.

Live sessions by celebrated academics.

Weekend masterclasses by industry experts.

Dedicated student support manager for each learner.

Networking opportunities in supervised discussion forums.

Free access to career essential programmes through LinkedIn learning.

Career prospects

Entry/Mid/Experienced Level Marketing Executive, Human Resources Executive, Operations Executive, Finance Executive

Customer Service Representative, Management Trainee, Business Development Executive, Supply Chain Executive, Operations Executive and Logistics Executive
Business Development Manager, Sales Manager, Marketing Manager, Human Resource Manager, Finance Manager, Operations Manager, Supply Chain Manager, General Manager, Operations Head, Finance Head, Chief Human Resource Officer, Business Head

Eligibility

Applicants must have a 10 + 2 from a recognised school, with a minimum of 45% marks in aggregate in school.

Syllabus

Semester 1

2 Weeks
1 Hours

Management & Leadership
Organizational Behavior
Business Economics
Business Communication
Business Accounting

Semester 2

2 Weeks
1 Hours

Financial Management
Human Resource Management
Operations & Material Management
Essentials of Marketing Management
Strategic Management

Semester 3

2 Weeks
1 Hours

Research Methodologies for Managers
Business Computing & IT Applications
Business Analytics for Managers
International Business
Essentials of Entrepreneurship

Semester 4

2 Weeks
1 Hours

Specialization (Choose any one)

Finance	Marketing	Operations	HR
Data Visualization	Data Visualization	Data Visualization	Data Visualization
Merger Accusition & Corporate Restructuring	Managing Customer Relationships	Managing Service Operations	Industrial Relations
Investment Banking	Integrated Marketing Communication	Total Quality Management	Labour Legislations
Behavioral Finance	Basics of Digital Marketing	Managing Production Operations	Performance Management
Marketing of Financial Services	Services Marketing	Project Management	Human Resource Development

Semester 5

2 Weeks
1 Hours

Specialization (Choose any one)

Finance	Marketing	Operations	HR
Quantitative Techniques	Quantitative Techniques	Quantitative Techniques	Quantitative Techniques
Business Policy & Strategies	Business Policy & Strategies	Business Policy & Strategies	Business Policy & Strategies
International Financial Management	Managing Brands	Demand Forecasting and Production Planning	Compensation Management
Investment Analysis and Portfolio Management	Sales and Distribution Management	Materials Management	Training and Development
Capital Markets and Derivatives	Consumer Behavior and Market Research	Lean Manufacturing	Organization Change and Intervention Strategies

Semester 6

2 Weeks
1 Hours

Specialization (Choose any one)

Finance	Marketing	Operations	HR
Financial Risk Management	Advertising and Sales Promotion	Contract Manufacturing and Outsourcing	Legal Environment of Business
Essentials of Logistics & Supply Chain Management	Essentials of Logistics & Supply Chain Management	Essentials of Logistics & Supply Chain Management	Essentials of Logistics & Supply Chain Management
Dissertation	Dissertation	Dissertation	Dissertation

Learning Outcome

Demonstrate business competency and communication skills.
Understand multicultural and diversity issues in business.
Learn fundamental business concepts: accounting, finance, marketing, operations and human resources.
Develop analytical skills to identify problems and make decisions.
Think strategically, identify opportunities, and create effective business plans.
Develop an entrepreneurial mindset and pursue new business opportunities.
Gain a global perspective on business practices and cultural differences.
Understand ethical and social responsibility in business decision-making.