BBA (General) in Marketing/Finance/HR/Operations

A BBA in General Management with Specialisations in Finance, Marketing, HR, and Operations, fine-tunes graduates in strategic thinking, and financial planning, while developing their leadership skills and preparing them for diverse job opportunities.

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10,000 +


Accreditations / Approval

NAAC A Grade
UGC entitled



24 months



INR 1,75,000/-



Avail easy EMI options


BBA General Management with Specialisation in Marketing

India aims to double its economy to $5 trillion within five years, driven by the growth of its working population and disposable income. This will fuel the demand for banking and related services, with the fintech market expected to reach $83.48 billion by 2025. There is also a trend towards a new market that prioritises technology and young managerial talent. As a result, today, recruiters are actively seeking freshers with management experience for positions in Sales, Marketing, Education, Finance, Operations, and Government organizations.A BBA degree can demonstrate the competency and discipline required to work effectively in a business setting.

UPES ON'S 3 year BBA in General Management offers specialisations in Marketing, Finance, Operations, and Human Resource management, provide critical thinking, strategic planning, financial planning, and team leadership skills preparing graduates for diverse job opportunities.


Key highlights

100+ hours of self-paced, case-study based learning.


Live sessions by celebrated academics.


Weekend masterclasses by industry experts.


Dedicated student support manager for each learner.


Networking opportunities in supervised discussion forums.


Free access to career essential programmes through LinkedIn learning.

Career prospects
  • Entry/Mid/Experienced Level Marketing Executive, Human Resources Executive, Operations Executive, Finance Executive
  • Customer Service Representative, Management Trainee, Business Development Executive, Supply Chain Executive, Operations Executive and Logistics Executive
  • Business Development Manager, Sales Manager, Marketing Manager, Human Resource Manager, Finance Manager, Operations Manager, Supply Chain Manager, General Manager, Operations Head, Finance Head, Chief Human Resource Officer, Business Head
  • Applicants must have a 10 + 2 from a recognised school, with a minimum of 45% marks in aggregate in school.


  • Management & Leadership
  • Organizational Behavior
  • Business Economics
  • Business Communication
  • Business Accounting
  • Financial Management
  • Human Resource Management
  • Operations & Material Management
  • Essentials of Marketing Management
  • Strategic Management
  • Research Methodologies for Managers
  • Business Computing & IT Applications
  • Business Analytics for Managers
  • International Business
  • Essentials of Entrepreneurship

Specialization (Choose any one)

Finance Marketing Operations HR
Data Visualization Data Visualization Data Visualization Data Visualization
Merger Accusition & Corporate Restructuring Managing Customer Relationships Managing Service Operations Industrial Relations
Investment Banking Integrated Marketing Communication Total Quality Management Labour Legislations
Behavioral Finance Basics of Digital Marketing Managing Production Operations Performance Management
Marketing of Financial Services Services Marketing Project Management Human Resource Development

Specialization (Choose any one)

Finance Marketing Operations HR
Quantitative Techniques Quantitative Techniques Quantitative Techniques Quantitative Techniques
Business Policy & Strategies Business Policy & Strategies Business Policy & Strategies Business Policy & Strategies
International Financial Management Managing Brands Demand Forecasting and Production Planning Compensation Management
Investment Analysis and Portfolio Management Sales and Distribution Management Materials Management Training and Development
Capital Markets and Derivatives Consumer Behavior and Market Research Lean Manufacturing Organization Change and Intervention Strategies

Specialization (Choose any one)

Finance Marketing Operations HR
Financial Risk Management Advertising and Sales Promotion Contract Manufacturing and Outsourcing Legal Environment of Business
Essentials of Logistics & Supply Chain Management Essentials of Logistics & Supply Chain Management Essentials of Logistics & Supply Chain Management Essentials of Logistics & Supply Chain Management
Dissertation Dissertation Dissertation Dissertation

Learning Outcome

  • Demonstrate business competency and communication skills.
  • Understand multicultural and diversity issues in business.
  • Learn fundamental business concepts: accounting, finance, marketing, operations and human resources.
  • Develop analytical skills to identify problems and make decisions.
  • Think strategically, identify opportunities, and create effective business plans.
  • Develop an entrepreneurial mindset and pursue new business opportunities.
  • Gain a global perspective on business practices and cultural differences.
  • Understand ethical and social responsibility in business decision-making.

Our Facilitators

Organisations where our Alumni work

*AICTE Approved Programmes, Admissions subjected to UGC approvals.

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