Digital Business

Study MBA in General Management with Specialisation in Digital Business to elevate your career and develop the skills needed to lead transformations in the digital realm.

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Accreditations / Approval

NAAC A Grade
UGC entitled



24 months



INR 1,50,000/-



Avail easy EMI options


MBA General Management with Specialisation in Digital Business

The World Economic Forum Davos 2023 urged companies to prioritise digital transformation to build resilient workforces and economies, even in downturns. According to an Amazon Web Services report, India will require 9 times more skilled workers by 2025. This implies companies face the risk of a significant talent gap in the future. Professionals equipped with versatile digital skills can fill this talent gap in the current business landscape – a capability highly valued by recruiters.

An online MBA in General Management with specialisation in Digital Business from UPES ON prepares learners to lead digital transformations and innovate in the digital realm. This 2-year programme equips learners with an understanding of digital business transformations and new business models to drive digital innovation.


Key highlights

100+ hours of self-paced, case-study based learning.


Live sessions by celebrated academics.


Weekend masterclasses by industry experts.


Dedicated student support manager for each learner.


Networking opportunities in supervised discussion forums.


Free access to career essential programmes through LinkedIn learning.

Career prospects
  • Entry Level: Digital Marketing Associate- Social Media Coordinator, Content Creator, Web Developer, Digital Analytics Assistant, E-commerce Coordinator, SEO/SEM Specialist, UI/UX Designer, Data Analyst, IT Support Specialist
  • Mid-Level: Digital Marketing Manager, E-commerce Manager, 3WDigital Project Manager, Customer Experience Manager, Digital Analytics Manager, Data Management Specialist, Digital Product Manager, Cybersecurity Manager, Business Intelligence Analyst and Digital Transformation Manager
  • Experienced Level: Director of Digital Strategy, Head of E-commerce, Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Data Officer, Vice President of Digital Transformation, Director of Customer Experience, Director of Digital Analytics and Vice President of Digital Marketing
  • Graduate with min. 45% marks
  • Waiver of 5-15 percent may be provided based on the applicant’s work experience


  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Marketing
  • Business Analytics for Managers
  • Data Visualization
  • Business Policy & Strategy
  • Digital and Business Laws
  • Digital Payments and E- Business & E-Commerce
  • Dissertation

Learning Outcome

  • Gain an in-depth understanding of the global digital business ecosystem.
  • Develop skills in key marketing and branding components of online businesses.
  • Analyse the unique challenges that managers face in internet-based organisations
  • Demonstrate analytical skills to understand the dynamics digital business.
  • Apply business and technical knowledge to achieve and maintain market leadership positions in the digital business space.
  • Exhibit assessment and design skills for research, promotion, and communication strategies in the digital business ecosystem.

Our Facilitators

Hear from the Industry


Organisations where our Alumni work

*AICTE Approved Programmes, Admissions subjected to UGC approvals.

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