Digital Business

Study MBA in General Management with Specialisation in Digital Business to elevate your career and develop the skills needed to lead transformations in the digital realm.

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Alumni

10,000+

Accreditations / Approval

NAAC A Grade
UGC entitled

Duration

24 months

Fee

INR 1,50,000/-

EMI

Avail easy EMI options

MBA General Management with Specialisation in Digital Business

The World Economic Forum Davos 2023 urged companies to prioritise digital transformation to build resilient workforces and economies, even in downturns. According to an Amazon Web Services report, India will require 9 times more skilled workers by 2025. This implies companies face the risk of a significant talent gap in the future. Professionals equipped with versatile digital skills can fill this talent gap in the current business landscape – a capability highly valued by recruiters.

An online MBA in General Management with specialisation in Digital Business from UPES ON prepares learners to lead digital transformations and innovate in the digital realm. This 2-year programme equips learners with an understanding of digital business transformations and new business models to drive digital innovation.

Key highlights

100+ hours of self-paced, case-study based learning.

Live sessions by celebrated academics.

Weekend masterclasses by industry experts.

Dedicated student support manager for each learner.

Networking opportunities in supervised discussion forums.

Free access to career essential programmes through LinkedIn learning.

Career prospects

Entry Level: Digital Marketing Associate- Social Media Coordinator, Content Creator, Web Developer, Digital Analytics Assistant, E-commerce Coordinator, SEO/SEM Specialist, UI/UX Designer, Data Analyst, IT Support Specialist

Mid-Level: Digital Marketing Manager, E-commerce Manager, 3WDigital Project Manager, Customer Experience Manager, Digital Analytics Manager, Data Management Specialist, Digital Product Manager, Cybersecurity Manager, Business Intelligence Analyst and Digital Transformation Manager
Experienced Level: Director of Digital Strategy, Head of E-commerce, Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Data Officer, Vice President of Digital Transformation, Director of Customer Experience, Director of Digital Analytics and Vice President of Digital Marketing

Eligibility

Graduate with min. 45% marks
Waiver of 5-15 percent may be provided based on the applicant’s work experience

Syllabus

Semester 1

1 Weeks
1 Hours

Economics & Management Decisions
Financial Management
Marketing Management
Quantitative Techniques for Management Applications
Operations & Material Management

Semester 2

2 Weeks
2 Hours

Human Resource Management
Customer Relationship Management
Project Management & Contract Administration
Strategic Management of Technology & Innovation
Research Methodology

Semester 3

3 Weeks
3 Hours

Introduction to Digital Business and Social Media Tools
Digital Business Models and Design Principles
Digital Brand Management
Digital Marketing
Business Analytics for Managers

Semester 4

4 Weeks
4 Hours

Data Visualization
Business Policy & Strategy
Digital and Business Laws
Digital Payments and E- Business & E-Commerce
Dissertation

Learning Outcome

Gain an in-depth understanding of the global digital business ecosystem.
Develop skills in key marketing and branding components of online businesses.
Analyse the unique challenges that managers face in internet-based organisations
Demonstrate analytical skills to understand the dynamics digital business.
Apply business and technical knowledge to achieve and maintain market leadership positions in the digital business space.
Exhibit assessment and design skills for research, promotion, and communication strategies in the digital business ecosystem.