The significance of Business Analytics
Business analytics is the process of deriving insights from data to improve business decisions. As businesses generate vast amounts of data, the ability to analyse and derive meaningful conclusions has become a crucial skill set for executives. In recent years, the demand for professionals proficient in business analytics has surged. This demand is not limited to entry-level positions but extends to leadership roles, emphasising the need for executives to possess a robust understanding of analytics principles. From identifying market trends to optimising operational efficiency, business analytics plays a pivotal role in shaping strategic initiatives.
MBA (General) with a Specialisation in Business Analytics: A Comprehensive Approach
An MBA in business analytics goes beyond the surface-level understanding of analytics and provides a comprehensive skill set. This program is designed to provide learners with the teachings of business administration, along with a specialisation in business analytics. Students can choose their specialisation in the last semester of their course. To be eligible for MBA in business analytics, graduates should have minimum 45% marks.
Postgraduate Program in Business Analytics
Postgraduate in business analytics course helps you attain the skills of reading and converting data into insights and implementing them in new cases. This program empowers individuals to upskill, enhance their skills portfolio, and make substantial contributions to business optimisation. Graduates with 40% marks from a recognised university, and a knack for numbers can chart a promising career in business analytics.
Pursuing business analytics course opens doors for multiple opportunities in different job domains. Some of the career opportunities are as follows:
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Entry-Level Jobs
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Mid-Level Jobs
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Senior-Level Jobs
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Junior Data Analyst
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Lead Business Analyst
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Director of Business Strategy
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Business Analyst
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Business Analytics Manager
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Head of Marketing
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Cybersecurity Junior Analyst
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Cybersecurity Manager
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Chief Strategy Officer (CSO)
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Research Analyst
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Project Manager
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Chief Information Officer (CIO)
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Information Security Analyst
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Data Management Specialist
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Chief Data Officer (CDO)
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Skills Required for Business Analyst Professionals
• Having disorganised data is of no use, it is important to visualize data and derive insights out of it.
• Business analytics professionals should be able to handle complex data. It is important for them to have a bigger picture while being detail-oriented as their recommendation will affect the bottom line.
• It is important to have a good understanding of SQL, the coding language of database as well as one of the most crucial skills.
• R and Python are the two most common programming languages in analytics. The former is for statistical analysis and latter is for general programming. Knowledge in either of these languages can be beneficial.
Business Analytics transforms organisational strategies
Organisations can leverage business analytics to gain valuable insights from their data, make informed decisions, and improve overall performance. Additionally, training the workforce in business analytics ensures that employees have the necessary skills to use analytical tools effectively.
In-Demand Skill Set
Business analytics skills are highly sought after by employers, and business analytics is one of the most demanded professions. The course equips students with the skills and knowledge necessary to thrive in their jobs.
Strategic Decision-Making
Business analytics empowers professionals to make strategic decisions based on data-driven insights, as it provides them the skill of reading and interpreting data.
Increased Revenue and Profitability
By identifying opportunities for revenue growth, understanding customer behaviour, and optimising pricing strategies, business analysts contribute to increased revenue and overall profitability.
Cross-Functional Collaboration
Business analytics cannot be limited to a single department. Professionals with analytics skills can collaborate across different functional areas within an organisation.
Career Advancement
Business analytics course not only advances skills, but also enhances career prospects and opens doors to leadership roles.
At WILL, we help companies scale their executive education initiatives through our network of partners, including UPES, Pearl Academy, Edvancer & Edology . Our certifications are crafted in collaboration with prestigious organisations such as KPMG, Jolt, IBM, and more. The programs are curated to meet specific corporate needs. This ensures that executives only stay ahead of the competition, but also confidently take the #NextBigLeap in their professional journey.