The certificate course is designed for experienced product management professionals and executives from other functional areas looking to transition into product management. The program’s core objective is to educate participants on the strategic importance of product management in driving business growth. It covers the evolving landscape of product management, achieving a good product-market fit, and highlighting the role of product managers in the digitalised world. The course emphasises the critical relevance of data-driven decision-making in creating superior business value, achieving a sustained competitive advantage, and gaining market power.