What is MBA in Marketing Management?
An MBA in General Management with a specialisation in Marketing is a 2-year long degree. It offers you the advanced knowledge, skills, and competencies required to succeed in the marketing world. An MBA in marketing management covers a wide range of topics, such as marketing research, consumer behaviour, branding, digital marketing, social media marketing, marketing analytics, marketing communications, sales management, and more.
The program consists of four semesters, each lasting six months. The first three semesters cover the core subjects of the management degree and the fourth semester is dedicated to the marketing management specialisation, where you learn the advanced concepts of marketing.
MBA in Marketing Management Program by WILL Education
WILL Education collaborates with multiple educational and professional partners like UPES Online and KPMG to deliver top-notch executive education. The online MBA in marketing management program by WILL Education is designed to equip you with the knowledge, skills, and mindset required to excel in the marketing field. The online program offers you flexibility of learning from the comfort of your home.
What are the Career Options after MBA in Marketing Management?
An MBA in marketing management can open a plethora of career options for you in various sectors and industries, such as FMCG, retail, e-commerce, banking, insurance, healthcare, and more. Some of the common job roles and profiles that you can pursue after completing your management degree are:
Marketing Manager
A marketing manager is responsible for planning, developing, and executing the marketing strategy and activities for a product, service, brand, or organisation. They oversee the marketing budget, coordinates with the marketing team and other departments, monitors and analyses the market trends and customer feedback, and evaluates the effectiveness and efficiency of the marketing campaigns and initiatives.
Digital Marketing Manager
A digital marketing manager is responsible for managing and optimising the online presence and performance of a product, service, brand, or organisation. They design and implement the digital marketing strategy and activities, such as website development, search engine optimisation, social media marketing, email marketing, content marketing, online advertising, and more. They also track and measure the online traffic, conversions, and revenue, and uses various tools and platforms, such as Google Analytics, Google Ads, Facebook Ads, etc., to enhance the digital marketing results and ROI.
Digital Marketing Manager
A digital marketing manager is responsible for managing and optimising the online presence and performance of a product, service, brand, or organisation. They design and implement the digital marketing strategy and activities, such as website development, search engine optimisation, social media marketing, email marketing, content marketing, online advertising, and more. They also track and measure the online traffic, conversions, and revenue, and uses various tools and platforms, such as Google Analytics, Google Ads, Facebook Ads, etc., to enhance the digital marketing results and ROI.
Social Media Marketing Manager
A social media marketing manager is responsible for creating and managing the social media strategy and activities for a product, service, brand, or organisation. They create and curate engaging and relevant content, such as posts, stories, videos, images, etc., for various social media channels, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. They also interact with the online community, responds to comments and queries, builds and maintains the brand reputation and awareness, and drives the social media engagement and growth.
Marketing Analytics Manager
A marketing analytics manager is responsible for collecting, analysing, and interpreting the data and information related to marketing performance and outcomes. They use various tools and techniques, such as data mining, statistical analysis, predictive modelling, machine learning, etc., to generate insights, recommendations, and reports that help in improving the marketing decisions and actions. They also collaborate with the marketing team and other stakeholders to communicate and implement the data-driven marketing solutions and strategies.
Marketing Communications Manager
A marketing communications manager is responsible for developing and managing the marketing communications strategy and activities for a product, service, brand, or organisation. They create and deliver the marketing messages and materials, such as press releases, newsletters, brochures, flyers, etc., that inform and persuade the target audience and stakeholders. They also coordinate with the media, public relations, and events agencies, and organises and participates in the marketing events and promotions.