In the ever-evolving landscape of the business world, people are continually seeking ways to stay ahead of the curve. The importance of data in business cannot be disregarded, thus the demand for business analyst professionals is growing now more than ever. Companies need professionals who can read and interpret data to derive insights which plays an important role in decision-making process.
Business analytics plays a very crucial role in domains such as Marketing, Retail, Human Resources, Logistics, and Finance. The analytics market in India is expected to reach INR 11,200.42 Bn by 2027, up from INR 3,356.88 Bn in 2021, expanding at a CAGR of ~21.60% during the 2022 – 2027.
Business analytics is the process of deriving insights from data to improve business decisions. As businesses generate vast amounts of data, the ability to analyse and derive meaningful conclusions has become a crucial skill set for executives. In recent years, the demand for professionals proficient in business analytics has surged. This demand is not limited to entry-level positions but extends to leadership roles, emphasising the need for executives to possess a robust understanding of analytics principles. From identifying market trends to optimising operational efficiency, business analytics plays a pivotal role in shaping strategic initiatives.
An MBA in business analytics goes beyond the surface-level understanding of analytics and provides a comprehensive skill set. This program is designed to provide learners with the teachings of business administration, along with a specialisation in business analytics. Students can choose their specialisation in the last semester of their course. To be eligible for MBA in business analytics, graduates should have minimum 45% marks.
Postgraduate in business analytics course helps you attain the skills of reading and converting data into insights and implementing them in new cases. This program empowers individuals to upskill, enhance their skills portfolio, and make substantial contributions to business optimisation. Graduates with 40% marks from a recognised university, and a knack for numbers can chart a promising career in business analytics.
Pursuing business analytics course opens doors for multiple opportunities in different job domains. Some of the career opportunities are as follows:
Organisations can leverage business analytics to gain valuable insights from their data, make informed decisions, and improve overall performance. Additionally, training the workforce in business analytics ensures that employees have the necessary skills to use analytical tools effectively.
Business analytics skills are highly sought after by employers, and business analytics is one of the most demanded professions. The course equips students with the skills and knowledge necessary to thrive in their jobs.
Business analytics empowers professionals to make strategic decisions based on data-driven insights, as it provides them the skill of reading and interpreting data.
By identifying opportunities for revenue growth, understanding customer behaviour, and optimising pricing strategies, business analysts contribute to increased revenue and overall profitability.
Business analytics cannot be limited to a single department. Professionals with analytics skills can collaborate across different functional areas within an organisation.
Business analytics course not only advances skills, but also enhances career prospects and opens doors to leadership roles.
At WILL, we help companies scale their executive education initiatives through our network of partners, including UPES, Pearl Academy, Edvancer & Edology. Our certifications are crafted in collaboration with prestigious organisations such as KPMG, Jolt, IBM, and more. The programs are curated to meet specific corporate needs. This ensures that executives only stay ahead of the competition, but also confidently take the #NextBigLeap in their professional journey.