PG Certification Programs in Marketing Management

This program provides learners with a comprehensive understanding of human and market behavior, enabling them to bridge critical gaps with end consumers and overcome potential disconnects.

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Accreditation / Approval

UPES Online

Duration

10 Months

Fee

INR 75,000/- + GST

EMI

Avail easy EMI options

Start Date

January, April, July, October

Post Graduate Program in Marketing Management

Indian Marketing Ecosystem is witnessing exponential growth and is expected to reach profound heights in the next decade along with the traditional mainstream media. As the society and market are evolving day by day, the consumer’s pain points are becoming even more demanding to address.

Marketing Management Program at UPES Online equips the learners with a strong understanding of human and market behaviour to overcome critical disconnects with the end.

Key highlights

UPES Online certification

Interactive live sessions by Industry Experts & Global Faculty

Career Essential programs

Dedicated academic and career advisor

Global PEER-to-PEER interaction enhancing exposure

100% Placement Assistance

Career prospects

Marketing Manager
Marketing Research Analyst
Advertising or Promotions Manager
Social Media Manager
Sales Manager
Public Relations Specialist

Skills covered

Communication skills
Consumer-behavior Psychology
Data Analysis
Attention to detail
Leadership skills
Problem-solving skills

Eligibility

Bachelor's degree or equivalent in any discipline from a recognized university/institution with minimum 50 percent aggregate marks.
3 Year UG Diploma or equivalent in any discipline from a recognized university/institution with minimum 50 percent aggregate marks.

Candidates who have completed their graduation through Online Learning or Open and Distance Learning Mode from any University/institution recognized by the UGC DEB (Distance Education Bureau) are also eligible to apply.

OR
Candidates who have completed professional qualifications viz. CA, CS or ICWA are eligible to apply.

OR
Relaxation in Eligibility Criteria for Candidates with Work Experience

Candidates with minimum 2 years of work experience must have Bachelor's degree, 3 year UG Diploma or equivalent in any discipline from a recognized university/institution with minimum 45 percent aggregate marks.

Candidates with minimum 4 years of work experience must have Bachelor's degree, , 3 year UG Diploma or equivalent in any discipline from a recognized university/institution with minimum 40 percent aggregate marks.

Selection process

Fill out the application form
Candidates are shortlisted based on professional experience and academic scores
An offer letter is sent to the selected candidates

Syllabus

Semester 1

1 Weeks
1 Hours

Consumer Buying Behavior in Digital World
Online Sales and Channel Management
Digital Brand Management
Marketing Analytics
Services Marketing

Semester 2

2 Weeks
2 Hours

Business Policy & Strategy
Data Visualization
Marketing Analytics
Social and Digital Media Marketing

Our Facilitators

Dr. Arvind Kumar Jain

Associate Professor UPES read more...

Dr. Kabir Sharma

Assistant Professor, UPES PhD (Finance), M.Com, UPES read more...

Organisations where our Alumni work

*All programs listed here are subject to approval of the UPES Academic Council. UPES reserves the right to introduce/discontinue/modify new/existing programs at its sole discretion, without any prior intimation to any party.