Business Analytics

MBA in General Management with Specialisation in Business Analytics is for aspiring executive and working professionals who want to improve their analytical skills for effective decision making.

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Alumni

10,000+

Accreditations / Approval

NAAC A Grade
UGC entitled

Duration

24 months

Fee

INR 1,75,000/-

EMI

Avail easy EMI options

MBA General Management with Specialisation in Business Analytics

India's data analytics industry has experienced a major growth in the past decade, thanks to a rise in internet users. Data analytics helps companies boost efficiency, such as the CoWin platform developed by the government for an efficient vaccination programme. With internet penetration expected to add over 900 million users by 2025, the demand for professionals who can make data-driven decisions continues to grow. Recruiters increasingly seek such candidates who know how to harness data to beat the competition.

This two year online MBA in Business Analytics will equip you to understand business analytics and use it to make informed managerial decisions. This programme is for aspiring executive and working professionals who want to improve their analytical skills for effective decision making. It covers contemporary concepts, predictive and statistical tools used in business analytics, practical insights, and general management skills necessary for career opportunities in India and abroad.

Key highlights

100+ hours of self-paced, case-study based learning.

Live sessions by celebrated academics.

Weekend masterclasses by industry experts.

Dedicated student support manager for each learner.

Networking opportunities in supervised discussion forums.

Free access to career essential programmes through LinkedIn learning.

Career prospects

Entry-Level Jobs: Junior Data Analyst, Business Analyst, Junior Business Analyst, Junior Financial Analyst, Associate Analyst, Remote Data Analyst Cybersecurity Junior Analyst, Operations Analyst, Customer Care – Intent Analyst, Data Analyst, Research Analyst, Data Entry Analyst, Talent Acquisition Analyst, Data Visualization Associate, Research Associate, Product Analyst, Junior Software Quality Analyst, Entry Level Programmer, Information Security Analyst and QA Analyst.

Mid-Level Jobs: Senior Professional Business Analyst, Lead Business Analyst, Business Analytics Manager, Customer Experience Manager, Data Management Specialist, Cybersecurity Manager, Business Intelligence Manager, Digital Transformation Manager and Project Manager.
Senior-Level Jobs: Principal Business Analyst, Director of Business Strategy, Head of Marketing, Chief Strategy Officer (CSO), Chief Information Officer (CIO), Chief Data Officer (CDO), Director of Customer Experience, Director of Business Analytics and Vice President of Business Transformation.

Eligibility

Graduate with min. 45% marks
Waiver of 5-15 percent may be provided based on the applicant’s work experience

Syllabus

Semester 1

1 Weeks
1 Hours

Economics & Management Decisions
Financial Management
Marketing Management
Quantitative Techniques for Management Applications
Operations & Material Management

Semester 2

2 Weeks
2 Hours

Human Resource Management
Customer Relationship Management
Project Management & Contract Administration
Strategic Management of Technology & Innovation
Research Methodology

Semester 3

3 Weeks
3 Hours

Data Environment & Management
Programming for Business Analytics (Python)
Applications of Business Analytics
Business Optimization
Business Analytics for Managers

Semester 4

4 Weeks
4 Hours

NLP
Data Visualization
Big Data Analytics
Business Policy & Strategy
Dissertation

Learning Outcome

Understand global business ecosystem deeply.
Apply business analytics language, theory, and models.
Analyse, synthesize, and solve complex unstructured business problems.
Develop entrepreneurship and innovation skills.
Critically apply business analytics concepts and methods.
Solve decision problems in diverse settings.
Interpret solutions and identify appropriate actions.
Create practical solutions for decision-making problems.
Use analytics to solve real-world business problems.

Our Facilitators

Dr. Rajesh Tripathi

Assistant Professor, UPES read more...

Hear from the Industry

Peter Sondergaard, Chairman of the Board, Digitopia

"Information is the oil of the 21st century, and analytics is the combustion engine."

Jeff Weiner, CEO of LinkedIn

"Data really powers everything that we do."

Max Levchin, Co-founder of PayPal

The world is now awash in data and we can see consumers in a lot clearer ways."

Organisations where our Alumni work

*All programs listed here are subject to approval of the UPES Academic Council. UPES reserves the right to introduce/discontinue/modify new/existing programs at its sole discretion, without any prior intimation to any party.