BBA
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BBA (General) in Marketing/Finance/HR/Operations

A BBA in General Management with Specialisations in Finance, Marketing, HR, and Operations, fine-tunes graduates in strategic thinking, and financial planning, while developing their leadership skills and preparing them for diverse job opportunities.

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Alumni

10,000+

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Accreditations / Approval

NAAC A Grade
UGC entitled

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Duration

24 months

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Fee

INR 1,50,000/-

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EMI

Avail easy EMI options

 

Bachelor of Business Administration

India aims to double its economy to $5 trillion within five years, driven by the growth of its working population and disposable income. This will fuel the demand for banking and related services, with the fintech market expected to reach $83.48 billion by 2025. There is also a trend towards a new market that prioritises technology and young managerial talent. As a result, today, recruiters are actively seeking freshers with management experience for positions in Sales, Marketing, Education, Finance, Operations, and Government organizations.A BBA degree can demonstrate the competency and discipline required to work effectively in a business setting.

UPES Online's 3 year BBA in General Management offers specialisations in Marketing, Finance, Operations, and Human Resource management, provide critical thinking, strategic planning, financial planning, and team leadership skills preparing graduates for diverse job opportunities.

 

Key highlights

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100+ hours of self-paced, case-study based learning.

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Live sessions by celebrated academics.

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Weekend masterclasses by industry experts.

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Dedicated student support manager for each learner.

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Networking opportunities in supervised discussion forums.

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Free access to career essential programmes through LinkedIn learning.

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Career prospects
  • Entry-Level Jobs: Entry/Mid/Experienced Level Marketing Executive, Human Resources Executive, Operations Executive, Finance Executive.
  • Mid-Level Jobs: Customer Service Representative, Management Trainee, Business Development Executive, Supply Chain Executive, Operations Executive and Logistics Executive.
  • Senior-Level Jobs: Business Development Manager, Sales Manager, Marketing Manager, Human Resource Manager, Finance Manager, Operations Manager, Supply Chain Manager, General Manager, Operations Head, Finance Head, Chief Human Resource Officer, Business Head.
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Eligibility
  • Minimum 50 percent marks or equivalent in XII from a recognized board
  • Minimum 50 percent marks or equivalent in 3 years diploma recognized by AICTE after SSC (class X).

Curriculum

  • Managerial Economics
  • Accounting for Managers
  • Marketing Management
  • Quantitative Techniques for Managers
  • Operations Management
  • Organisational Behaviour & Human Resource Management
  • Business Analytics for Managers
  • Project Management
  • Financial Management
  • Research Methodology
  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Payments and E-Commerce
  • Customer Relationship Management
  • Strategic Management
  • Digital and Business Laws
  • Digital Marketing
  • Innovation & Entrepreneurship
  • Dissertation

Specialization (Choose any one)

FinanceMarketingOperationsHR
Strategic ManagementStrategic ManagementStrategic ManagementStrategic Management
Basics of Artificial IntelligenceBasics of Artificial IntelligenceBasics of Artificial IntelligenceBasics of Artificial Intelligence
International Financial ManagementManaging BrandsManaging Production OperationsCompensation Management
Investment Analysis and Portfolio ManagementSales and Distribution ManagementMaterials ManagementTraining & Development
Capital Markets & DerivativesConsumer Behaviour & Market ResearchLean ManufacturingOrganisation Change and Intervention Strategies
SynopsisSynopsisSynopsisSynopsis

Specialization (Choose any one)

FinanceMarketingOperationsHR
Essentials of Logistics & Supply Chain Management
Essentials of Logistics & Supply Chain Management
Essentials of Logistics & Supply Chain ManagementEssentials of Logistics & Supply Chain Management
Financial Risk ManagementIntegrated Marketing CommunicationContract Manufacturing & OutsourcingLegal Environment of Business
Legal Environment of BusinessLegal Environment of BusinessLegal Environment of BusinessCross Cultural & Global HRM
DissertationDissertationDissertationDissertation

Learning Outcome

  • Demonstrate business competency and communication skills.
  • Understand multicultural and diversity issues in business.
  • Learn fundamental business concepts: accounting, finance, marketing, operations and human resources.
  • Develop analytical skills to identify problems and make decisions.
  • Think strategically, identify opportunities, and create effective business plans.
  • Develop an entrepreneurial mindset and pursue new business opportunities.
  • Gain a global perspective on business practices and cultural differences.
  • Understand ethical and social responsibility in business decision-making.

Our Facilitators

Organisations where our Alumni work

*All programs listed here are subject to approval of the UPES Academic Council. UPES reserves the right to introduce/discontinue/modify new/existing programs at its sole discretion, without any prior intimation to any party.

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