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Marketing Management

An MBA in General Management with Specialisation in Marketing will help you stay ahead of the curve by imparting the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis.

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Alumni

10,000+

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Accreditations / Approval

NAAC A Grade
UGC entitled

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Duration

24 months

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Fee

INR 1,75,000/-

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EMI

Avail easy EMI options

 

MBA General Management with Specialisation in Marketing

Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.

UPES Online's 2-year MBA in General Management with a specialisation in Marketing equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.

 

Key highlights
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100+ hours of self-paced, case-study based learning.

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Live sessions by celebrated academics.

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Weekend masterclasses by industry experts.

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Dedicated student support manager for each learner.

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Networking opportunities in supervised discussion forums.

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Free access to career essential programmes through LinkedIn learning.

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Career prospects
  • Entry Level Jobs: Marketing Coordinator, Marketing Analyst, Marketing Assistant, Digital Marketing Specialist and Market Researcher
  • Mid Level Jobs: Brand Manager, Marketing Manager, Product Manager, Social Media Manager and Digital Marketing Manager
  • Experienced Level Jobs: Director of Marketing, Chief Marketing Officer (CMO), Vice President of Marketing, Senior Marketing Manager and Business Development Director
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Eligibility
  • Graduate with min. 45% marks
  • Waiver of 5-15 percent may be provided based on the applicant’s work experience

Syllabus

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualisation
  • Advertising and Sales Promotion course
  • Dissertation
  • Social and Digital Media Marketing

Learning Outcome

  • Analytical skills: Critically evaluate marketing frameworks and apply theories to solve problems.
  • Marketing strategy: Identify and prioritise appropriate marketing strategies, conduct market research, and build brands.
  • Understanding trends: Leverage data-driven insights to understand consumer behaviour patterns and drive effective marketing strategies.
  • Ethics and environment: Make decisions based on ethical and environmental concerns ,and develop a socially responsible approach to marketing.

Our Facilitators

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Organisations where our Alumni work

*AICTE Approved Programmes, Admissions subjected to UGC approvals.

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