Digital Business
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    MBA in Digital Business

    Study MBA in General Management with Specialisation in Digital Business to elevate your career and develop the skills needed to lead transformations in the digital realm.

    Apply now

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    Alumni

    10,000+

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    Accreditations / Approval

    NAAC A Grade
    UGC entitled

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    Duration

    24 months

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    Fee

    INR 1,75,000/-

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    EMI

    Avail easy EMI options

     

    MBA General Management with Specialisation in Digital Business

    The World Economic Forum Davos 2023 urged companies to prioritise digital transformation to build resilient workforces and economies, even in downturns. According to an Amazon Web Services report, India will require 9 times more skilled workers by 2025. This implies companies face the risk of a significant talent gap in the future. Professionals equipped with versatile digital skills can fill this talent gap in the current business landscape – a capability highly valued by recruiters.

    An online MBA in General Management with specialisation in Digital Business from UPES Online prepares learners to lead digital transformations and innovate in the digital realm. This 2-year programme equips learners with an understanding of digital business transformations and new business models to drive digital innovation.

     

    Key highlights

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    100+ hours of self-paced, case-study based learning.

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    Live sessions by celebrated academics.

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    Weekend masterclasses by industry experts.

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    Dedicated student support manager for each learner.

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    Networking opportunities in supervised discussion forums.

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    Free access to career essential programmes through LinkedIn learning.

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    Career prospects
    • Entry-Level Jobs: Digital Marketing Associate- Social Media Coordinator, Content Creator, Web Developer, Digital Analytics Assistant, E-commerce Coordinator, SEO/SEM Specialist, UI/UX Designer, Data Analyst, IT Support Specialist.
    • Mid-Level Jobs: Digital Marketing Manager, E-commerce Manager, 3WDigital Project Manager, Customer Experience Manager, Digital Analytics Manager, Data Management Specialist, Digital Product Manager, Cybersecurity Manager, Business Intelligence Analyst and Digital Transformation Manager.
    • Senior-Level Jobs: Director of Digital Strategy, Head of E-commerce, Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Data Officer, Vice President of Digital Transformation, Director of Customer Experience, Director of Digital Analytics and Vice President of Digital Marketing
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    Eligibility
    • Graduate with min. 45% marks
    • Waiver of 5-15 percent may be provided based on the applicant’s work experience

    Curriculum

    • Managerial Economics
    • Accounting for Managers
    • Marketing Management
    • Quantitative Techniques for Managers
    • Operations Management
    • Organisational Behaviour & Human Resource Management
    • Business Analytics for Managers
    • Project Management
    • Financial Management
    • Research Methodology
    • Introduction to Digital Business and Social Media Tools
    • Digital Business Models and Design Principles
    • Digital Brand Management
    • Digital Payments and E-Commerce
    • Customer Relationship Management
    • Strategic Management
    • Digital and Business Laws
    • Digital Marketing
    • Innovation & Entrepreneurship
    • Dissertation

    Learning Outcome

    • Gain an in-depth understanding of the global digital business ecosystem.
    • Analyse the unique challenges that managers face in internet-based organisations.
    • Apply business and technical knowledge to achieve and maintain market leadership positions in the digital business space.
    • Develop skills in key marketing and branding components of online businesses.
    • Demonstrate analytical skills to understand the dynamics digital business.

    • Exhibit assessment and design skills for research, promotion, and communication strategies in the digital business ecosystem.

       

    Our Facilitators

    Dr. Meenakshi Sharma
    read more...

    Hear from the Industry

    Peter Sondergaard, Chairman of the Board, Digitopia

    "Information is the oil of the 21st century, and analytics is the combustion engine."

    Jeff Weiner, CEO of LinkedIn

    "Data really powers everything that we do."

    Max Levchin, Co-founder of PayPal

    The world is now awash in data and we can see consumers in a lot clearer ways."


     

    Organisations where our Alumni work

    *All programs listed here are subject to approval of the UPES Academic Council. UPES reserves the right to introduce/discontinue/modify new/existing programs at its sole discretion, without any prior intimation to any party.

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